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3 Reasons Why Online Forms Are Important for Your Website

3 Reasons Why Online Forms Are Important for Your Website

Are you revving up a new business? Breathing life into a new or old marketing campaign? Tired of filling out the same pen-and-paper form? No matter your reasons, your online forms are crucial to your online success! Here are 3 reasons why online forms are important for your website:

online forms

  1. Online forms are your first-defense in customer care

If your clients aren’t calling you first, they’re probably completing your online form.

  1. Online forms answer questions

Your online form helps you and your client get answers. It’s a mutually beneficial tool! 

  1. Online forms keep them coming back 

Especially if your online forms are connected with an autoresponder campaign, your online forms will keep clients coming back to your website.

Now that you know why online forms are important for your website, start tweaking yours!

Top 3 Search Engines And The Main Differences Between Them

Top 3 Search Engines And The Main Differences Between Them

The top 3 search engines based on number of searches are; Google, which is first by a substantial margin, followed by the now merged Yahoo/Bing, and finally Ask.

search-engines

Ranking search engines as first, second and third is not really a realistic representation of their market position however. Google is used for 67% of all searches. Yahoo and Bing combined are not quite 29%. Ask may be the number 3 search engine, but it is used by under 3% of people doing an online search.

Just as not all search engines are created equal when it comes to usage, nor are they similar when it comes to their ability to return the most relevant search results. Google, Yahoo/Bing and Ask are all general search engines. In most cases, a general search engine will do the job. However, when searching for very specific technical data, general search engines can turn into nightmares. For example, categories of aircraft maintenance platforms are denoted as B1, B2, B3, B4 and B5. Searching a general search engine for any configuration of the search term “B3 aircraft maintenance platform standards” will return thousands of results gleaned from the shopping carts of aircraft equipment related websites, and millions of links relating to anything and everything about B3 vitamins. The likelihood of finding any information about the standards to which B3 aircraft maintenance platform are constructed, or to the labor law restrictions on their application in the workplace is zero. On the other hand, a search made using a search engine specifically targeting the aviation industry, equipment manufacturers, and so on will prove more rewarding. Even though the specific search engine shares in infinitesimal percentage of the overall search engine market, the information sought will be relatively easy to locate.

Here are the ones I believe to be the best:

Google

Google dominates all other search engines combined by a ratio of more than 2 to 1. It commands by such a significant lead because Google does what it does better than any other search engine, meaning it returns more relevant search results faster. Google also draws on a much larger database than any other search engine has amassed. Its larger database means Google has more data to draw on to formulate results. Plus, Google’s search algorithms do a far better job of sourcing, ranking and indexing web pages and the information they content than completing search engines. Combined, each of these advantages makes Google untouchable.

Yahoo/Bing

Yahoo has been around almost as long as the Internet itself. Microsoft Search is also a long time player. Yahoo used to be the dominant player in the search engine sphere but lost ground quickly once Google entered the fray. Microsoft Search never managed to gain much in the way of traction when it came to search engine share either. When it was rebranded as Bing there was some improvement, but neither Yahoo nor Bing ever earned more than 12% of all searches. Merging, which was actually more a case of Bing taking over Yahoo Search, was therefore a clever business move that have no negative on users. Now the Yahoo/Bing search engine combination counts for almost 30%.

Ask

Ask was formerly Ask Jeeves. It’s database is nowhere near as large as Google, nor even close to Yahoo/Bing for that matter. None the less, Ask is the third most used search engine. Part of the the reason Ask is used by searchers is because the search engine ranks search results differently than its competition does. This difference in ranking makes Ask a useful search engine to visit to do an additional search if what you were looking for eluded you on the bigger players. It also has a search feature many people prefer to use that the bigger search engines provide. Along with the results an Ask search returns is an option to “Narrow Your Search” that provides suggestions for refine a search when the first results were not relevant enough. There’s also a corresponding “Expand Your Search” with suggestions for casting the net wider.

Since the top 3 search engines represent almost 99% of all searches made, most people doing an online search will never have to use another search engine. That is unless what is being searched for is very specific technical data or industry specific terms that are not in common use.

www.gizmodo.com.au – Reviewed!

When a person wants to find out what the latest news stories, whether it is local, national or world news they would turn to one of the many news websites. So, when it comes to finding out the latest information on gadgets or science for the people in Australia, they would turn to Gizmodo.com.au.

Gizmodo.com.au

The homepage design is very simple and it includes top stories that on their network. It also includes the top stories posted on a variety of categories; gadgets, mobile, cars, Geek Out, Online, Science, Cameras, Computing, Gaming, Entertainment, Software and News.

As you arrive at the website you are given an opportunity to register as a member of their site and receive regular updates. If you chose not to sign up, you can view the top stories by scrolling through with a click of your mouse.

However, if you are interested in one of the many unique topics, you can click the tab at the top of the page and it will bring you directly to page where all of the articles posted on the category.

If you are into social media, you can follow them on Twitter and like them on Facebook. You can also subscribe to their RSS feeds by clicking on one of the icons for Australian stories or All Stories.

Pros

The overall design of the website is quite appealing, it appears to be on some lighting fast wordpress hosting not a lot of flashy elements and distracting colors. They put the emphasis on the many articles that are posted on the wide range of topics.
You can choose to become a member of Gizmodo by clicking the register button.

Cons

While the location and number of ad elements are positive points, the size of the ad element in the right hand side bar is rather large and tend to be distracting. Even though ad revenue is a necessary evil when it comes to running a website, it can be made less intrusive by limiting the size of the ad element.

Conclusion

Gizmodo.com.au is an Australian based news article website that offers up to date and relevant information on the topics people want to know about. Whether you like high tech gadgets, the latest in science or one of the other ten topics, you will be able to find the information you are looking for here. Just click here and see it for yourself.

What to look for when buying a DSLR camera

What to look for when buying a DSLR camera

DSLR stands for “digital single-lens reflex”. A DSLR camera is a digital camera that combines the optics and mechanical apparatus of a single-lens reflex camera. A digital imaging sensor replaces the need to use photographic film to capture the image on.

A DSLR camera is a step up from less expensive, subcompact cameras, which themselves are on par with the quality of photo produced by a smartphone. In fact, many smartphones include photo editing software that places them heads and shoulders above a subcompact camera. DSLR cameras range in price from a couple of hundred dollars to professional grade cameras costing thousands of dollars. What you need it to do determines both what you should look for in a DSLR camera, and what you will likely have to pay.

Putting the multitude of bells and whistles and any budget considerations aside, what anyone considering buying a DSLR camera should be looking for are…

Image Quality

Obviously the goal of anyone taking a photo with any type of camera is to end up with the best photo possible. The larger size of the image sensors in DSLR cameras allows for larger pixel sizes. Therefore DSLR cameras can usually be used at a faster ISO, which results in faster shutter speeds and less grain in the photos.

Adaptability

The ability of DSLR camera lenses to be changed provides photographers with a host of possibilities. There is a wide range of other accessories for DSLRs, such as flashes, filters, tripods and stands, etc. that make a DSLR camera adaptable to many different situations. Select the camera within your budget that offers the greatest adaptability, and avoid a DSLR that does not have a removable lense.

Speed

DSLR cameras are generally faster at start up, focusing and shutter lag than subcompact cameras, smartphone cameras or recorders. A faster camera is often the difference between getting the shot you want and missing it, so you want to select a camera that is faster in a class of already fast cameras.

Optical Viewfinder

All DSLR cameras use a reflex mirror, so what you see in the viewfinder is what you get. However, not all DSLR cameras have optical viewfinders, which are the screens on which the image is projected. Optical viewfinders use up a lot of battery power so some professional photographers prefer not to use them, or even have them on a camera. That said, it’s far easier to frame a photo seeing it in an optical viewfinder than it is through the sight lens of the camera.

Manual Controls

DSLR cameras are designed based on the assumption the photographer will want to control the settings. DSLRs all come with auto modes, but automatic settings limit experimentation. Auto mode also hampers creativity, which is why the manual controls are usually placed right at the photographers finger tips. Low cost DSLRs that limited manual controls have been hitting the market. Be sure the camera you are considering allows for the full range manual controls.

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Quality Optics

The quality between DSLR lenses varies, but generally the lenses of a DSLR are far superior to point and shoot cameras. DSLR lenses are larger and usually of a much higher quality of manufacture, so of course they cost more. When buying a DSLR camera budget for as good a quality lens as you can afford, even more than one if possible.

There are many more consideration that you may want to take into account when buying a DSLR camera. However, these are the ones everyone thinking of purchasing a DSLR camera should take into account and are vital.

Android Vs IOS – which is the better OS?

Technology has advanced rapidly in the past twenty years or so and with that we have seen the huge leap in game console graphics and playability. Phones have decreased in size and gained a multitude of functionality, and computers have become powerhouses with user friendly interfaces. With that in mind, portable computing and communication is at the forefront of our lives. Weather it be at home, commuting or at work; iphones and tablets are all around us.

Two of the main operating systems for our gadgets as such are the Android the IOS. Apple is behind the IOS and is one of the leading giants in current technologies while Android is one of the newcomers in recent years. Many people go through the process of weighing up specs of many different tablets and phones. So I decided to have a look into the two operating systems. By using personal & researched knowledge as well as surveying peoples thoughts through social media I will do a royal battle of the operating systems.

First of in one corner of the ring you have Android. Having used Android my self I can tell you that it is a breeze to work with. It is easy to use and from research people have agreed it is versatile and easy to customize. More developers it seems are creating apps and content for Android operating systems than ever before. It feels consistent when using it and you do not get bombarded with constant up dates . Start up time can be little slow but it will close down in a flash. The lock and unlock swipe feature is not hard to use and doesn’t delay access time. You also have great freedom with music and videos, without the worry compatibility and sharing , so it is far from being a problem.

Than you have the IOS. Again many agree it is simple to use and there is a lot of flexibility with it, however some agree it is a pain with constant updates that can cause slowness for the system. Many people who I gained feedback from said they would have gone for an Android looking back as they had found IOS to be liability to having problems .On a plus note, being made by a giant of the world technology market there is loads available for it. With Itunes being linked in  you have great access to loads of apps, music and videos . Personally Itunes to me is however power hungry and to others it works like a charm so I is a 50/50 opinion. Some people I have spoken to have mentioned that playing music watching videos and sharing/downloading can have issues. Simply because a lot of it can only be done through Itunes.

A basic yet simple look at both operating systems, when it comes to a conclusion is has to be said it is hard to choose between the two. Despite IOS being great Android this time round wins due to it’s easy navigation,simplicity and large amount of flexibility. So it is not quite a knock-out but Android has just won the fight!